How to Price a Silk Press

To price a silk press, start with what the service actually costs you to deliver: your time, your products, and your overhead. Then add profit. What other stylists in your area charge should be the last thing you look at, not the first.

A silk press looks simple from the outside. It's one service, one finished style. But the price has to account for everything that goes into getting a consistent result.

Start With Your Time

Price the full appointment, not just the press. That includes the consultation, shampoo, treatment, blow dry, press, finish, and the time it takes to reset your station.

In my chair, most silk press appointments take about 1.5 hours. Some take longer, depending on the client's hair length, density, and needs. Know your real number, because your price has to pay you for all of it.

Add Your Product Cost

Every silk press uses product: shampoo, conditioner, treatment, heat protectant, and finishing products. Estimate what you use per appointment and include it in your price. Small amounts add up over a full book of clients.

Add Your Overhead

Your rent, tools, booking software, insurance, and supplies don't disappear because the service is quick. Divide your monthly business costs across the number of appointments you do each month, and make sure each service carries its share.

Add Profit

Paying yourself for your time is not the same as profit. Profit is what's left for the business after every cost is covered, including you. If your price only covers your time and your costs, the business isn't growing.

Price Add-Ons Separately

Trims, deep treatments, extra length, and extra density all take more time and product. Price them as add-ons instead of absorbing them into the base service. A clear add-on list keeps your base price honest and keeps you from doing extra work for free.

Price for the Role It Plays in Your Business

In my business, silk presses create more frequent booking opportunities, and that's exactly why the price can't be an afterthought. A service clients book often should be priced to support your business every single time it's booked, not discounted because it's familiar.

So far in 2026, silk presses have accounted for 447 appointments and more than $75,000 in revenue in my own salon. Those are my numbers, from my business, but they show how much a well-priced silk press can carry.

Where Comparing Prices Fits

Looking at other stylists' prices can tell you what's normal in your area. It can't tell you what your business needs. Their costs, experience, and clientele aren't yours. Build your number first, then decide where it sits in your market.

If you want to see how I price my own silk press and sew-in services, that's inside The Silk Press + Sew-In Pricing System.

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Danie | Strategist and Founder of The Stylist Corner™